This British company has reached such level of luxury and sophistication that it is regularly used as a parameter to measure other fancy things. Actually, there’s nothing more exclusive than a Rolls-Royce. And this is because each car is produced solely for its owner. Unlike any other car company, Rolls-Royce took the high-end segment to another level. In words of its very own Chief Executive Officer, “Rolls-Royce has been a motoring icon for over 100 years”.
In 1904 the meeting of two businessmen sealed the deal of the history: Rolls-Royce was born to offer a whole new concept. Henry Royce, an engineer, and Charles Rolls, who owned one of the first car industries, had a vision: to focus on craftsmanship to deliver a unique and personalized product. The legend says that 60 pairs of eyes and hands supervise every model before it reaches the lucky owner.
Today, the Phantom Family represents the elegance like any other car does. According to the company, this model is their best proposal for the beginning of the 21st century. They’ve managed to celebrate the true origins of the brand but used the available technology to make it even better and much more modern. Ghost is an ode to simplicity, hiding the most complex features; and Wraith is said to be the most powerful car the company ever built.
Anyone with the necessary style, money and personality can have the privilege of driving any of these Rolls-Royce’s models.