The markets for sports cars are the most exciting and competitive. A segment which is completely dominated by the European companies, precisely Italia and Germany. In spite of the fact that American companies have been unwilling to compete, have not had the success of Japanese companies, such as in the case of Infiniti, the luxury division of Nissan.
Infiniti Luxury. As was stated in the introduction, Infiniti is the range of luxury in the super company 'Nissan'. To have a major expansion, the Japanese company decided to try to compete with large companies of luxury such as Audi, Mercedes-Benz, Cadillac, BMW, and Lincoln. Their designs and engines are inspired by a large of Japan, as it is the Nissan Skyline, sold very well in Japan.
Its headquarters in Hong Kong was founded in the year 1989, but didn't have a period of expansion until the new millennium, reaching Spanish-speaking countries such as Chile, Mexico and Panama; he came to Europe selling in Spain. It currently has more than 230 distributors in 15 countries, including Russia, Ukraine, Taiwan, and the before mentioned.
Despite having little time in the market (if we compared with the big companies), the vehicle segment is very well known thanks to their models as: Infiniti G, Infiniti EX, Infiniti FX, Infiniti QX, Infiniti J, and Infiniti Q.