Volkswagen means affordable car in German. Hitler’s idea was to produce a car that could be bought by the entire population and, at the same time, that would compete against French and British brands. Therefore, in the 1930’s the German government encouraged the car industry. The responsible of designing the simplest and cheapest car was Ferdinand Porsche.
The first Volkswagen car was, and still is, one of the most iconic cars in the history of mankind: the Bettle. The Führer himself approved the final version and he presented it to the German population in a massive event, together with Ferdinand Porsche.
Nowadays, Volkswagen still has the essence of its origins. But while it continues producing affordable and reliable cars, it also amazes customers with modern and unique cars such as Vento, Passat, Bora, Amarok, among others. The company has grown so much that at present it is formed by twelve different brands from seven European countries.
The Volkswagen Group occupies nothing less than the third place worldwide. In 2013, one of its most famous models -Volkswagen Golf-, was the most popular car in Europe. More than 470,000 units were sold, an 8.9 per cent growth in relation to 2012. As we can see, the spirit of being a brand with presence in every spot of the globe is still there.