Recently, Toyota had the excitement to announce that they are the first car producer in the world. The numbers came from the 2013 balance, which pushed Toyota to the first place with over 10 million units sold, and left behind General Motors and Volkswagen.
Without counting Japan, Toyota has 53 subsidiaries in 26 countries, more than 316,000 employees and sells its products in over 170 countries. But more importantly, Toyota has a very valuable legacy: the Toyota Production System, which reduces flaws and helps to optimize time. This legacy comes from the founders of the company and is based on their Japanese philosophy.
Toyota is a key player in the market, not only for its volume but for the research and technology they provide as well. The first automatic gear available for the general public belonged to one of its subsidiaries: Lexus.
Toyota has also focused in producing hybrid cars, Prius is an example. As a next step, the brand is working in the full cell technology. For 2015 they are planning on introducing “the same hybrid technology at the heart of the Prius but with hydrogen and fuel cell stack”. This would certainly represent one of the biggest discoveries in the industry that would cooperate at the same time with the environment. This car would only emit water vapor while still offering the power and performance of a gasoline engine.